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Friday, December 2, 2022

Women Empowerment: Google Announces $1m Fund

By John Efosa

GOOGLE, an Internet Search Engine has through its Google.org arm announced a $1m fund to support programmes for women.

The company said, its fund is aimed at supporting programmes that are helping women entrepreneurs grow their businesses.

The Head Brand and Reputation, Africa – Google, Mojolaoluwa Aderemi-Makinde, said in a statement, “Research shows that 58 per cent of small and medium-sized business entrepreneurs in Africa are women.

“Despite this, women-run businesses show, on average, 34 per cent lower profits than those run by their male counterparts. They are also less likely to receive funding and investment. This is why we are announcing a series of initiatives aimed at providing the support women need to grow their businesses.”

The company also announced a campaign called LookMeUp to showcase women entrepreneurs and tell their stories.

 

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